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Do you want to learn how to do keyword research with Google Trends? In this post, I will show you how to use the tool and give you some tips for finding the right keywords. So, whether you are a beginner or experienced marketer, read on and learn how to leverage Google Trends for your business. (Then continue on with your main points)
It’s no secret that effective keyword research is essential for any SEO campaign. And while there are many different tools and methods out there, Google Trends can be a powerful ally in your efforts. In fact, when done correctly, Google Trends can provide valuable insights into not only which keywords are popular right now but also which ones have the potential to be profitable. Best of all it’s completely free to use. Let’s take a look at some tips for finding the right keywords.
1. What is keyword research and why is it important for SEO?
Keyword research is a skill that when perfected will help you rank higher in search engines and get more traffic to your website. The process of finding the right keywords involves looking at various factors including how often people are searching for a particular term, how many other websites are competing for that keyword, and whether or not there is a commercial intent behind the search.
Once you know that information it can help you decide if a keyword(s) or keyword phrase is worth ranking for.
2. How can Google Trends help with keyword research?
Google Trends is a free tool that allows you to see how often particular terms are being searched for on the internet. This can be helpful in keyword research because it allows you to compare the popularity of different keywords and phrases over time. It can also help you to identify seasonality patterns for certain keywords.
You don’t need to register or login to Google Trends, click this link to take you there. Or do a search in Google and you can find it that way.
3. Examples of how to use Google Trends for SEO
Let’s take an example like the word “Umbrella” and see how it’s been trending over time.
As you can see, the search term “umbrella” is generally more popular in the months of June, July, and August (peaking in late July/early August) than it is at other times of the year. This makes sense because these are typically the rainiest months in North America. This will vary from country to country of course but you get the idea. This information can help you to plan your content strategy around this keyword.
If you’re selling umbrellas, it would make sense to ramp up your marketing efforts in the months leading up to June, July, and August. You could create blog posts or social media posts around rainy day fashion, how to stay dry while walking the dog, etc. So you can see the value in understanding not just the keyword but also when people are searching for it.
Google Adwords is a great tool for this. You can use the keyword planner to see not only how many people are searching for a particular keyword but also what time of year they’re searching for it. This can help you to fine-tune your content strategy
4. Tips for using Google Trends to find profitable keywords
Some tips when using Google Trends is to look at the related queries to get more ideas, and also to use the filters to get a better idea of what time of year people are searching for certain keywords.
You can also combine Google Trends with other keyword research tools like Google Adwords Keyword Planner or semrush.com to get a more comprehensive picture of which keywords are most search for.
Semrush is a great tool but expensive, especially for those starting out. A cheaper alternative for keyword research is keysearch.io, this will cost you considerably less than some other expensive keyword tools.
Final Thoughts about using Google Trends for keyword Research
So, there you have it. If you want to do some keyword research of your own and get a better understanding of how your customers are searching for information related to your product or service, Google Trends is definitely the tool for you. Just keep in mind that the data can be skewed based on regional interests and other factors, so always use it as one piece of the puzzle when making decisions about your marketing strategy. And if you’re looking for a more comprehensive solution that takes all of these factors into account (along with SERP features and competition), we recommend giving Keysearch.io a try – it’s our favorite keyword research tool!
